Marketing
Email campaigns, coupons and offers for more sales
Targeted campaigns to customer groups, personal coupons, offer popups and abandoned cart recovery, from one system with no outside tool.
The process step by step
New contact group
- Bought fromT-shirts
- Total spendfrom €50
- Last orderwithin 6 months
- Contacts in the group1.240
- Agreed980
- Average value46 €
Only contacts who have agreed
Inbox
Maria, the new collection at 15% off
Your shop
We picked this season's new T-shirts for you.
www.to-katastima-sas.grUnsubscribe
A unique code for each recipient
New collection · 15%
- Opens0
- Clicks0
- Orders0
| Campaign | Opens | Orders |
|---|---|---|
| New collection · 15% | 0 | 0 |
| Free shipping | 96 | 9 |
| Welcome for new customers | 210 | 17 |
All measurement in one system
What you gain: Each campaign reaches the people it concerns, and you know how many orders it brought.
on your first order
Get the couponThe coupon was sent to your email
A new contact, with consent recorded
Inbox
Your coupon for 10% off
Your shop
Thank you for signing up. The code is valid for one order.
www.to-katastima-sas.grUnsubscribe
The code does not work for another customer
Your cart
Coupon WELCOME-4Q9X−1,99 €
Total19,90 €
Complete purchaseOrder #1053 · Source: offer popup
No code to type
Coupons
| Code | Source | Discount | Status |
|---|---|---|---|
| WELCOME-4Q9X | Popup | −10% | Active |
| MARIA-7K2F | Campaign | −15% | Active |
| VIP-2M8D | 5th order | −20 € | Used |
| CART-9H3T | Cart recovery | Shipping | Expired |
Every discount checked in one list
What you gain: The discount goes to a specific customer for a limited time, and each code is used once.
Abandoned carts
| Visitor | Cart | Value | From |
|---|---|---|---|
| Visitor 8841 | T-shirt × 2 | 39,80 € | |
| eleni@… | Hoodie × 1 | 44,00 € | |
| Visitor 8790 | T-shirt × 1 | 19,90 € | Direct |
Before, this showed nowhere
Inbox
You left something in your cart
Your shop
We kept them for you.
www.to-katastima-sas.grUnsubscribe
Without you writing anything
Your cart
Total39,80 €
Complete purchaseOrder #1052 · Source: recovery email
You also see where the sale came from
What you gain: You see who left before paying. The reminder is sent only when you turn it on.
All the marketing tools in one system
-
Email campaigns
Each send to the people it concerns.
- Groups based on purchases, spend, category and source
- A personal coupon for each recipient
- Sent now or scheduled
- Opens, clicks and orders per campaign
-
Coupons
Discounts with rules and full control.
- An amount, a percentage or free shipping
- One use, with an expiry date, on the customer's email
- Automatic on the first order or at a spend level
- «My coupons» in the customer's account
-
Offers and popups
The right offer at the right moment.
- Shown on leaving, on scrolling or on adding to the cart
- Targeting by page, device and cart value
- Offer pages that apply the discount automatically
- One offer per customer, by account and email
-
Automations
Actions that run based on what the customer does.
- Up to 3 recovery emails per cart
- An email after an order or after a quiet period
- The series stops as soon as the customer orders
- Consent and unsubscribe on every send
Without a system
- The same email to every customer
- Shared discount codes with no control over use
- No visibility into abandoned carts
- An external tool for every campaign
With the system
- Campaigns to groups, based on what each customer bought
- Personal coupons with an expiry date and one use
- Popups and offer pages
- Carts with value, device and source
- Opens, clicks and orders per campaign
In a real business
At Mygrafistas, carts could not be seen. Today every one is recorded, and the business turns on campaigns, coupons and offers when it decides to.
Read the case studyThe rest of the system's features
Technical consulting and a plan. Start with your email.
After a 30-minute call you receive the technical plan for your business. No card, no commitment.
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