Marketing

Email campaigns, coupons and offers for more sales

Targeted campaigns to customer groups, personal coupons, offer popups and abandoned cart recovery, from one system with no outside tool.

The process step by step

admin · your businessExample
Marketing / Groups

New contact group

Draft
  • Bought fromT-shirts
  • Total spendfrom €50
  • Last orderwithin 6 months
  • Contacts in the group1.240
  • Agreed980
  • Average value46 €

Only contacts who have agreed

What you gain: Each campaign reaches the people it concerns, and you know how many orders it brought.

All the marketing tools in one system

  • Email campaigns

    Each send to the people it concerns.

    • Groups based on purchases, spend, category and source
    • A personal coupon for each recipient
    • Sent now or scheduled
    • Opens, clicks and orders per campaign
  • Coupons

    Discounts with rules and full control.

    • An amount, a percentage or free shipping
    • One use, with an expiry date, on the customer's email
    • Automatic on the first order or at a spend level
    • «My coupons» in the customer's account
  • Offers and popups

    The right offer at the right moment.

    • Shown on leaving, on scrolling or on adding to the cart
    • Targeting by page, device and cart value
    • Offer pages that apply the discount automatically
    • One offer per customer, by account and email
  • Automations

    Actions that run based on what the customer does.

    • Up to 3 recovery emails per cart
    • An email after an order or after a quiet period
    • The series stops as soon as the customer orders
    • Consent and unsubscribe on every send

Without a system

  • The same email to every customer
  • Shared discount codes with no control over use
  • No visibility into abandoned carts
  • An external tool for every campaign

With the system

  • Campaigns to groups, based on what each customer bought
  • Personal coupons with an expiry date and one use
  • Popups and offer pages
  • Carts with value, device and source
  • Opens, clicks and orders per campaign

In a real business

At Mygrafistas, carts could not be seen. Today every one is recorded, and the business turns on campaigns, coupons and offers when it decides to.

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