Promotional Gifts Catalog – Mygrafistas.com

The goal

To make a slow site with 38 plugins fast and easy to maintain, without losing a single URL or any SEO, and with prices customers understand at a glance.

What we built

From 38 to 6 plugins
5,940 URLs unchanged after the migration
Catalog cleaned up from the old OpenCart
Color × size grid with 2 price lists
Vertical price list with VAT
Search assistant & order tracking
Greek + English
PageSpeed 99 desktop & mobile

In detail

Mygrafistas has been printing promotional and personal gifts since 2006. The site ran on a heavy theme with 38 plugins and took over 3 seconds before it even started loading. We moved it to our own ERP Theme with a child theme, without losing any Google traffic.

38 → 6plugins

99 / 99PageSpeed desktop / mobile

3.5 s → 0.45 sserver response time

5,940URLs unchanged after the migration

A migration with no losses

We checked 5,940 public URLs and the SEO/content of 840 products with hashes: identical before and after.
344 products with price tiers were moved over from the old OpenCart.
2,023 useless variants became 271 clean color × size variants.
135 duplicate or dead products were merged or removed, with 116 301 redirects.
We built a “Catalog review” tool where the owner decides per product and the decisions turn into commands automatically.

One T-shirt, 91 variants

Instead of dozens of separate products, one T-shirt with 13 colors × XS–XXXL and two price lists, for white and colored. The grid activates only the price list for the customer’s choice.

mygrafistas.com: mug product page with tiered pricing — Product page with a tiered price list and VAT

mygrafistas.com: Mugs category with filters and prices — Category with color filters and a 'From' price per item

Helpers for the customer

ERP Assistant: finds products (search first, AI only when needed, best sellers first), helps with orders and has a public tracking page with a 5-step timeline.
“How to order” video in 16:9 and 9:16, a page with 10 chapters and a banner on every product.

The video order guide opens from every product page

Better browsing & SEO

Greek and English: an English version at /en/ with a 648-phrase dictionary, hreflang and its own sitemap.
Infinite scroll, a second photo on hover, color and print color filters, a mega menu with icons.
Automatic image conversion to WebP with a before/after slider.
Production times, weights and dimensions on about 270 products. Pen prices updated from the supplier.
robots.txt and /llms.txt for search engines and AI chatbots.
Quick product deletion from the admin, with an automatic 301 redirect to the category.

Result: PageSpeed 99 on desktop and mobile, 100/100/100 in Accessibility, Best practices and SEO.